Edge Specialties is a Colorado business that sells quality high-end Made in American Knives to a local and an international client base.

The owner Travis had been using a popular shopping cart plugin for his WordPress powered website.

It was a nightmare to upgrade, and the developing company’s customer support is based in New Zealand. They do have a support forum but getting help can take days or in some cases months! Not good if you’re losing sales.

After the third major upgrade failure in a row where we lost the database, Travis was ready to give up on WordPress.

I persuaded Travis to stay with WordPress and switch the e-commerce plugin that he was using. After looking at our options Edge Specialties was set up with a plugin called Cart66.

I created a new WordPress theme that remained true to his brand added the no frills Shopping Cart plugin that does exactly what we need it to do: Inventory management and point of sales.

I was able to customize the website by way of the Theme using WordPress’s own best practices and standards. Allowing the website can now be upgraded at the press of a button without the stress of losing time and sales.

This future proofed the website up through the next few years saving Travis time and money, while letting him focus on growing his business.